About Us - Reef Distribution

01 - our story

From a Hidden Reef to a Global Network

When Kaluoka’hina premiered in 2004, we saw something powerful: audiences weren’t just entertained — they were moved. They came for an animated underwater adventure, but left thinking about the fragility of our oceans. That moment showed us the true power of immersive storytelling: it could entertain, educate, and leave a lasting emotional imprint.

That experience is what sparked Reef Distribution. And while we’ve since grown into a global partner for planetariums and dome theaters, that original insight still guides everything we do. Today, we collaborate with directors and institutions around the world — offering curated films, licensing support, and a shared belief in stories that stay with viewers long after the show ends.

02 - Why Us

Production Know-How

By working hand-in-hand with our sister company, Softmachine, we’re not just distributors — we’re deeply rooted in immersive storytelling, content production, and the technical craft behind it. That hands-on experience gives us the unique ability to support both creators and venues with real-world expertise.

long-standing relationships

With over two decades in immersive media, we’ve built long-term, trust-based relationships with buyers, producers, and institutions around the globe. We know what different markets respond to — and how to get the right content in front of the right buyers.

End-to-End Support

We’ve spent years working closely with planetarium teams — that’s why we offer not just content, but thoughtful, experienced support from show selection to technical setup.

Content with Mission

Our focus is on emotional edutainment — scientifically grounded, visually compelling films that engage audiences and support institutional goals in education, sustainability, and science communication.

03 - Our expertise

Real actors. Real emotion. Next-gen tools.

Here’s a glimpse behind the scenes of our unique content production process — developed together with our sister company, Softmachine. What you see here is more than just filmmaking; it’s the reinvention of how immersive content can be created.

We’ve developed a way to direct and film actors for Fulldome movies that was once thought impossible. By overcoming the limitations of traditional 360° camera setups — where lights, crew and gear were always in the shot — we opened up a whole new creative space. One where cinematic quality, human performance and immersive formats finally meet.